How to Find the Font Used in Any Logo (3 Methods)

Brand logos are one of the most common font identification challenges. The typeface might be customised, the image might be low-resolution, and the text might be surrounded by icons and graphics. Here are three methods that work — ranked from easiest to most thorough.

Method 1: FontFinder AI (Fastest)

For the majority of logos using standard or popular typefaces, FontFinder's AI will identify the font directly:

1. Find the brand's official website or press kit and take a screenshot of the logo at maximum resolution
2. Upload to FontFinder
3. Use the crop tool to draw a selection around just the text portion of the logo (excluding the icon/mark)
4. Click "Identify Font" — if the typeface is represented in our 10,000+ sample font index, you'll get a match

Success rate: ~85% for logos using standard or Google Fonts typefaces.

Method 2: SVG Inspection

Many modern websites serve their logo as an SVG file. SVG is XML-based and readable — you can open it in a text editor and look for font information directly:

1. Right-click the logo on the website → "Save Image As" (if it saves as .svg, you're in luck)
2. Open in a text editor or VS Code
3. Search for "font-family", "typeface", or "font-name"
4. If the text has been converted to paths (common), you won't find font data — but the shape data is still there for visual matching

Method 3: Browser DevTools

For websites where the logo text is real text (not an image), you can inspect it directly in browser DevTools:

1. Right-click the logo text → "Inspect Element"
2. In the Styles panel, look for font-family
3. In the Computed tab, the resolved font family shows exactly what's rendering
4. Some browsers (Chrome DevTools) show a "Fonts" panel that lists exactly which font files were loaded

When the Font is Custom

Major brands often commission custom typefaces. In these cases, FontFinder will show you the closest matching fonts in our database. These "near matches" are usually from the same type family or inspired by the same design tradition — useful when you need a similar-looking alternative that's actually available.

Tips for Low-Resolution Logos

• Search for the brand's press/media kit — they often include high-res logo files
• Try Wikipedia — brand logo files are often high resolution SVG
• Use the brand's LinkedIn or official website header which often uses vector logos
• FontFinder's preprocessing pipeline handles blurry images — try uploading even if the resolution looks poor